The founding team of PediaQ had heavy experience in the operational side of healthcare. They knew that there was a better way to provide on-demand, after-hours pediatric care to anxious parents while also reducing unnecessary strains on emergency rooms and doctor visits.
Mobile apps provided an ideal way to make this connection between parent and practitioner. With the aforementioned ideas in tow, all that remained was defining the service, then building the end-to-end infrastructure to make it work.
Build the on-demand platform’s backend and iOS app
Create a strong, long-term relationship with a tech partner
Find the right approach for marketable pediatric care
An End-to-End Infrastructure Solution
ofekpoint was the answer to the situation posited. As the requirements for the introductory version of Q.Care solidified, Ofekpoint acted as PediaQ’s “CTO-as-a-company” planning the mobile and backend infrastructure elements required for an MVP and beyond.
As an mHealth product, Q.Care’s platform needed to adhere to the Health Insurance Portability and Accountability Act.
DrChrono was used for Electronic Health Record management, with Ofekpoint developing data synchronization requirements.
To make mobile payments simple and manageable, BrainTree was used due to its simplicity and customizability.
Successful MVPs are built from clear planning and transparency. We had three months to develop PediaQ’s end-to-end MVP, comprised of a HIPAA-compliant iOS app, backend, and outside integrations.
iOS App MVP Engineering
The aim of this MVP was to test the Q.Care service concept, relying on Ofekpoint’s iOS app creation for both patient and nurse portals. It featured an easy-to-use online service for ordering and payment, with the nurse’s side also supporting EHR access, billing, and patient assignment functionality. These aspects combined to allow simple management of cases in real time, while still remaining HIPAA compliant - throughout all end-to-end service flows, APIs, and SDKs.
Admin Panel and Backend Infrastructure Engineering
Beyond necessary backend integration with required 3rd party systems, Ofekpoint also developed database solutions for client and nurse practitioner management within the Q.Care platform. This included a web-based admin panel for order tracking and back-office functions.
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Continuous Product Development
Throughout the MVP process and beyond, Ofekpoint defined multiple features and use cases that could be added to the MVP. PediaQ’s success with funding its roadmap led to a system of continuous product development, allowing the MVP to flourish.
Secure Video Service Integration
An important enhancement was adding secure and reliable video to the Q.Care service. This enabled a new video consultation service to be offered. Ofekpoint integrated Twilio programmable video on the app, resulting in a secure end-to-end video platform that helped bolster patient-provider interaction.
New Mobile Features
As the service continued to mature, new feature additions steadily improved the iOS app’s user experience:
- Google Map integration enabled patients to track nurse location, while the nurses themselves could more easily gain directions to patient locations.
- A new “Waiting List” feature implemented a patented algorithm for the management of service availability, complete with an intuitive user interface.
- Notification Center capabilities supported quick user data updates, ensuring a highly responsive user experience, even in spotty coverage.
- Multiple user interface modifications were made based upon KPIs and collected data, improving patient and practitioner satisfaction.
PediaQ’s continuous product development included service improvements across several areas, including better insurance integration and simplified payment workflows that were identified as issues during the MVP. Multiple web admin panel improvements also simplified service administration, with DrChrono integrations becoming even sleeker.
Adopting a B2B Model
PediaQ began to partner with larger hospitals and regional health providers, using their experience and continuously improved product to attract positive attention. To fully expand their service, a B2B white label business model was adopted. Now, multiple health systems and hospitals could offer a customized service for their patients. But with new clients, came new needs.
B2B Product Workflows
Adopting a B2B model meant significant changes to Q.Care service workflows. Ofekpoint improved the system to identify service providers based on zip codes, while also integrating a split-payment system to enable monetization for both PediaQ and their clients. To improve services in hospitals, we also integrated PokitDok to enable easy insurance and claim management for U.S. customers.
Android and Progressive Web App Engineering
Since new Q.care service providers sought wider availability, Ofekpoint developed new Android and progressive web applications for Q.care, mirroring available functionality on the original, improved iOS app.
White Label and Customization for Hospitals
To offer better branding and messaging for different hospital clients, we implemented white label user interfaces for all apps. B2B requirements also drove the development of hospital-specific integrations to EHR and other systems, as well as payment and web admin panel customizability.